The positioning time arrival at the search engine optimization (SEO):

Internet has existed, it has been a mystery to the public that the sites appear at the top of the search results. There are several theories on how he began the origin of search engines, search engine optimization (SEO).

1990

Alan Emtage, a student at McGill University, has created the first application of the "research" in 1990 called Archie (still in use today), the documents are archived on the Web. The following year, he joined the University of Minnesota Gopher and is then when it launched the concept of search engines. in 1993, Matthew Gray created www Wanderer, search engine crawler is called first aid in the classification of Web sites. But the search engines we use today were born in 1994. The same year began Galaxy, Lycos and Yahoo! engines of research together, two of which are still very well.

Yahoo! was among the first to implement SEO techniques, but at the time where he was not aware of the growth of industrial potential would soon be the end of the century. The founders of Yahoo!, Jerry Yang and David Filo trying your site seen by others which gives you more exposure on the Internet. Some excellent structure and soft touch of coding, have become more available space for new visitors. They were not the subject of ethical business practices, because nobody knew what is considered ethical or contrary to ethics, not even there was simply no rules.

Internet search engines catalog your first home, he learned many of the entrepreneurs at the beginning to assess the value of your website in search engines, which saw the increase in the number of visitors to their Web sites. They began to send its URL and continually modify their sites to meet the needs of search engines. SEO companies have begun to appear, when they started to experiment with the concept of ranking search engine, with emphasis on the process of sending the start. Shortly after, launched the first ground of the automatic application and then is when the concept of spam took place.

the twenty-first century

SEO benefits have been negative in the past five years, in part because of the beginning of 2001, gave enthusiastic webmasters can overload the search engine results pages have Web sites. Unfortunately, the development of the Internet, search engines became quickly suspected of SEO companies try to generate visitors to your customers at any price, but unfair or immoral. Tactics of spam keywords, cover, concealment and white pages with hidden text placed on a white background that was too much to tolerate search engines. Therefore, engine, created for the creation of filtering spam with many steps-research technologies. This is good news, even if ethical SEO companies are forced to start the more subtle techniques to help the client for the charts of the drivers of Web sites.

"Big 3", Google, MSN and Yahoo! search engines, recently came to the realization of SEO as an industry is to keep and maintain the efficiency required to accept the industry, including the adoption of engines and is associated with success, to establish ethical standards typical for fair and ethical SEO optimization. It is important to keep the information relevant and useful to visitors, to create impartial persons while the content on their Web sites.

The current state of referencing

Today, there are significant differences in how search engines and classified according to the same. With good placement in search engines, now place has the possibility of obtaining high rankings. Because SEO is a very special experience and it requires Enterprise Marketing, it is only through a combination of these two features thus could apply to the technical major SEO search engines. Many specialists SEO has done since the "search engines or something".

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Why Search Engine Optimization (SEO) is a Popular topic?

SEO is one of the topics discussed and controversial on the internet today. It is also one of the most misunderstood.

In its basic form is Search Engine Optimization (SEO) to amend a site so that it goes well in organic listings, based on chains of search engines.

Now even that quick to point out the definition of search engine optimization (SEO) can lead to lively discussions about the meaning and purpose of SEO.

So perhaps the question, why is SEO and controversial a subject that causes much debate in the SEO community and the general population of Internet, especially the site owners? In my humble opinion, it should be 6 (SEO), search engine optimization, the popularity it has today.

Some cases of website traffic - the vast majority of website owners and SEO industry people to do is ask the most important factor for a company successful website or business.? A large percentage of people will tell you that Web traffic, and more specifically on the web.

Today, the Internet, the most important resource for Internet traffic is constantly targeted search engines. In a database of annual statistics show that nearly 75% - 80% of all purchases made by individuals on the Internet began as a result of a search on any search engine and the vast majority of people visiting a site, usually comes through as a search engine. Therefore the dominant figures can not be ignored, even by the greatest opponents of search engine optimization. In addition, because SEO is focused on optimizing successful websites related to search engine rankings, it is natural that people would be interested in the field of practice and the search engine optimization (SEO) .

2 Controversy SEO - Search Engine Optimization (SEO) is one of the most controversial issues related to Internet activity at home. Proponents say that SEO can provide a useful method for Web sites in search engines is important for a website that wants traffic on the Internet today.

But unhappy with the opponents also say that many referring sites to obtain visibility without the use of search engine SEO work high and SEO professionals provide services to high costs for the work I guess they offer no guarantees of success ranking of search engines.

This situation, which has some advantages in the arguments on both sides generated heated debates between supporters and opponents of SEO SEO continuously conducted by the magazine based in forums, blogs, websites and newsletters via the Internet, and the exposure in newspapers and on television.

In brief controversy in care, and if you love or hate, SEO really gives a lot of controversy. Also, as search engines play a dominant role in the production of specific SEO web traffic will be a popular topic.

3 Money - Search Engine Optimization is a multi-million dollars. Search engines generate billions of dollars annually through advertising. Websites made billions of dollars to their owners each year, using search engines through paid advertising or organic listings (free) search results.

No wonder, with billions of dollars on the table on an annual basis, you can give to a person or company a competitive advantage in the world ultra high-speed Internet will be a hot topic of discussion and debate.

In addition, through a combination of perception and reality that highlights the search engine optimization as the key to increased sales through the Internet, SEO is a very popular decision-makers in many businesses give attention to referencing in business and beyond.

The fourth No standard rules or regulations SEO - Search Engine Optimization (SEO) can be described as a modern version of the Wild West. Basically, almost anything you can say or do, because there are no formal rules established for the industry as a whole.

Therefore, in a sense is not really good or bad on the thoughts, opinions or decisions regarding SEO techniques or methods. True or false is replaced by what is considered ethical individuals and each has a unique set of ethics. What a person can be considered an immoral person, it can be totally honest, well intentioned aid. That is why we are labeled as white hat and black hat SEO in the SEO industry.

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Black hat, white hat and gray hat SEO

Search engines optimization(SEO)can take many different "hats". The color of the hat is only determined by the philosophy and methods used in SEO to optimize websites. Usually, we talk about:

• Black Hat SEO
• White Hat SEO
• Grey Hat SEO
It is important to understand the difference between risk and hat SEO only as a member.


Black Hat SEO:

Black Hat SEO is also known as SEO spam is when someone creates websites that have little or no value, they intend to deceive the search engines to provide search results irrelevant or low quality .
Black Hat SEO uses a sound technology and automation to create thousands of low quality sites and get inbound links from other sites (link spam). Once the visitor has come to the site, site owners often use some form of concealment or redirection to show visitors to a page with product sales, the goal of Black Hat SEO techniques truth.
Black Hat SEO is about to get quick results. The method used to optimize their sites often the site of the best search engines very quickly, but when the search engines catch, site often crashes or banned.
Black Hat SEO is intolerant of subsidiaries that SEO is very risky, and in particular, can be damaged if used on a website that has invested heavily in resources.

White Hat SEO:

White Hat SEO is focused on creating high quality content and the second listing. White Hat SEO can use technology and automation to create their websites as well, but it helps to achieve different objectives. They write the contents of people, not search engines. White Hat SEO tend to rely more on its marketing expertise and content to achieve a higher rank instead of automated programs.
White Hat SEO to understand that rankings in search engines takes time and not try to accelerate results. White Hat SEO can get more inbound links from other sites because the content is considered valuable. They go for the content of philosophy is the king.
When using white hat SEO tactics is absolutely no risk of being banned by search engines and visitors to your website is also more likely to convert.

Grey Hat SEO:

Many SEO fall into the category of gray hat, and there are many shades of gray. Some Grey Hat SEO tend to use questionable tactics and take more risks. Grey Hat SEO is all about risk and reward. Gray hat techniques can be frowned upon by search engines, but not necessarily against the rules, while other techniques may be more risky and should only be used after careful consideration.

This is what I use hat SEO?

The hat you choose to use must be determined by your goals and objectives. My advice is to never use black hat SEO strategies because these strategies are short-lived and often banned in search engines.
Everyone should strive to be a white hat SEO and focus is to write quality content. However, it might make sense to you, in some cases, the use of black hat SEO tactics to gain competitive advantage. However, when using gray hat SEO tactics are very important measures such as risk and reward of each strategy and decide for yourself if one of those gray hat SEO strategies makes sense for their websites .
But it is important to never take the risk on large sites, which is much more valuable to have insurance for them and a long-term SEO.

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In the language of SEO

Search Engine optimization (SEO) has become a natural part of online marketing. Solution you mean to introduce his invention or service, while its location is buried like a needle in the major search engines a haystack? Many family members are aware of the consequences of sites SEO and growl, can not be solved by magic near the upper contact of the results.

So come? What is SEO? Search Engine Optimization is concrete, but self-control optimization and search engine placement, not just for the VIP in your company, but those products or professional services they can offer. In the house of a different vocabulary, if someone writes VIP of your business and start running, you can optimize your site. The corporate data, if everyone knows that the VIP society, not WINS clients in perfect condition. SEO helps to promote the industry by keywords. If everyone is looking for a dry cleaner in the area of ​​Manhattan, is home alone from the start with the results.

SEO can be cumbersome if you do not know how to fix the law to resolve and measure and requires good technique. Sometimes, companies can avoid technical difficulties with negative hours and did not fully optimize your time and effort. The owner of a small industry can solve its own problems with SEO, but because the industry changes, a number of companies such as hiring an SEO company a better use of your time and money.

Some key elements of SEO:

Keywords - Keywords are words and phrases you expect someone to be used at any point in the search for an invention or service you offer. This cleaner in New York, who aspires to love phrases like "dry clean Manhattan," "Dry Manhattan" and so on. Native SEO company bet a little faster, for the reason that you are search of the person tends to be smaller than a word wide competition. Make personal or international competition has increased their keywords. Select keywords to climb or eligibility of the failure of your campaign. Optimize Pro with an impressive amount of keywords that relate to their products or services. Do not trust a snake oil changes something of a shipping company no. A word in favor of having a little competition, or with 15 questions each month, a lone wolf!

Consistency - SEO is an ongoing process. You can not ask for a directory or create data and family. The number of effective SEO is several times a week after the baby and takes the creation of the authority of your domain name VIP. SEO companies are leading pro for this reason that always focuses on your area. If you try to run their industry and create your own SEO, you will not be able to devote efforts for a SEO company and you were. This is not the primary and failed his Internet marketing.

Term - SEO was. Some of your competitors can give good results, long before you and the family of products has been months or years as a professional. Do not give permission for that amount, sour! Also mentioned that most of what they need SEO waves and competition is often stopped the use of SEO, they think has exceeded all competitors. Even if you can not hire SEO ranking is much better to start with the results of the tenth, the heartbeat begins PRO, closest to the site is done.

Edge is important for all SEO companies are the same

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